Product Design
Site Redesign Transformation
At IA Collaborative, I guided Double Good through a rebranding and site redesign journey amid their rapid growth as a popcorn fundraising company. Through user research and innovative design, we seamlessly integrated the brand's new identity, enhancing user experience and reinforcing their message of "Raise Joy" with every click.
Program Assessment & Evaluation Design
The University of Illinois College of Medicine project aimed to unify data management practices across multiple campuses to enhance program assessment and student evaluation. As the sole UX designer, I conducted user research, developed wireframes, and created interactive prototypes, synthesizing stakeholder feedback to iteratively refine designs that met the diverse needs of faculty, students, and administrators.
Comprehensive Site Audit
As the sole interaction designer on a small team, I conducted a comprehensive content audit and revamped the user experience for Stripe.com within 6 weeks. Our collaborative approach aimed to enhance the client's digital presence and deliver an improved user experience.
